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Company: Abbott Nutrition International, EMEA.  

In a newly created role of Communications Director EMEA, Sarah had responsibility for developing communications and influencing decision makers across both the consumer and ethical healthcare markets.

During her time with Abbott, she:

  • developed a range of communications programmes and materials to support commercial activities including social media and media relations programmes
  • represented the Company as a spokesperson at industry and government events
  • devised lobbying strategies to mitigate negative impact of EU legislation
  • built relationships with key decision makers to raise Company profile within the sector, including health care professionals and other opinion leaders
  • provided 24/7 crisis management
  • created employee recognition scheme and a range of internal communications tools
  • ran the organisation's symposia, congress and events programmes

Company: DHL. Global Courier and Logistics Company, formerly Exel plc

Sarah played a lead role in the communications around the merger between Exel plc, a global FTSE listed organisation, and Deutsche Post World Net. This was the world’s largest merger in the supply chain industry, worth GBP 3.8 billion.

Sarah’s role at DHL included:

  • management of the global communications network comprising of around 20 employees
  • provided communications guidelines, messaging, framework
  • ran the 24/7 central press office for the world’s largest supply chain organisation, supported investor relations and financial PR
  • chief executive communications covering speech and presentation writing
  • local stakeholder relations to ensure the smooth running of over 500 UK sites, to include site openings, closures and extensions, and developed key relationships with local chambers of commerce, MPs, employment groups and representatives

NHS Supply Chain: NHS Supply Chain (part of DHL Logistics)

Sarah was Head of Stakeholder Relations and Marketing Services for a stand-alone organisation of 2,200 employees within DHL’s UK business. The organisation acts as agent for the Department of Health (DH) to provide supply chain and business services and it was the largest multi-million pound, outsourcing agreement in Europe.

Sarah re-branded and re-positioned the organisation during its transition from public to private ownership, built and led the corporate communications and public affairs programme. Her activities included:

  • all internal and external communications including government affairs, stakeholder relations, web sites, publications, internal communications, corporate social responsibility, events and exhibitions, crisis, issues and media programmes
  • publications and collateral, plus strategic customer, clinician and supplier programmes
  • brand strategy, positioning and messaging
  • policy and governance processes for the Board and to support DH initiatives

Company: Google

Sarah developed a series of UK road shows and events, and a media campaign targetted at online advertisers to increase the number of advertisers on google.co.uk. This resulted in greater awareness and additional advertising revenues for google.co.uk during the first year of the programme.